- #Instagram shopping desktop how to#
- #Instagram shopping desktop free#
Checkout With Facebook or Instagram, which processes payments in the app. That way, customers can browse your shop on Facebook or Instagram and complete a purchase on your site relatively easily. With this method, each item’s detail page in your shop gets a button that links to an external product page. Checkout on Another Website, which directs customers to your website or a third-party marketplace like Amazon. Be sure to choose the Business Manager that owns the Facebook page and Instagram account you want to connect to your shop. Getting started with Shops doesn’t take long, especially if you have your inventory ready to sync or upload.įirst, navigate to Facebook Commerce Manager and use the drop-down menu to select a Business Manager. #1: Set Up a Shop on Facebook and Instagram If you scroll to the end of this article, you’ll find a video walkthrough for setting up your shop. In most cases, that means establishing a presence on Facebook or Instagram and maintaining a minimum audience size.Īfter you’ve confirmed that you meet these guidelines, follow the steps below to set up your shop and begin selling on Facebook and Instagram. 
To use Shops, you must demonstrate that your business is trustworthy. Your Facebook page or Instagram account must represent the linked site or third-party store. Whether you direct customers to an external site or offer in-app checkout, your shop and its products must be connected to your business.
Ensure your shop represents your business. You must be in one of these markets to sell on Facebook and in one of these supported markets to sell on Instagram. Shops is available in select countries only. To set up and maintain a shop, you must have admin access to the Business Manager in question. A single Business Manager must own the Facebook page, Instagram business account, and catalog. To use this tool, your business must sell digital or physical products. Shops doesn’t currently support services. Before you start using Shops, you must set up or convert to a Facebook page and/or an Instagram business account. How to Qualify for Shops on Facebook and Instagramīefore creating your shop, make sure you and your business meet these basic requirements: After that, sales are subject to a standard selling fee of 5% per shipment of over $8 or $0.40 for shipments of $8 or less.
Creating a shop is free and Facebook has waived selling fees for orders shipped by June 30, 2022.
Engage in eCommerce without having to pay substantial fees. Build an online shop with a unique URL that you can share on or off Facebook. Use Facebook’s built-in payment processing tools to complete checkouts. Generate revenue without having to set up or maintain an owned eCommerce site. Link from your shop to your eCommerce site to complete checkouts externally.ĭoes your business sell products in a third-party marketplace or through an on-demand platform? You can use your shop to sell products on Facebook, allowing you to:. 
Integrate your eCommerce platform with your shop to sync inventory automatically. Tag products and create shoppable Instagram posts and Facebook posts and content to drive discovery and generate revenue. Take advantage of a rare opportunity to link out from Instagram feed posts. Shops offers plenty of perks, even if your business already has an eCommerce site. How Your Business Can Benefit From Shops on Facebook and Instagram Customers can browse collections or click individual products to view and purchase. For example, the image below shows the Hydro Flask shop on desktop. With Shops, you can also add shoppable tags to a variety of Instagram and Facebook content including feed posts and livestreams.Ĭustomers can access your shop on desktop and mobile versions of Facebook and via the Instagram mobile app. 
It’s connected to your Facebook page and/or Instagram business account, allowing your followers to browse and buy seamlessly.Ĭustomers can scroll through your shop’s inventory, view individual product specs, and make purchases-often without leaving Facebook or Instagram. What Is Shops on Facebook and Instagram?įacebook Shops is an online storefront for marketing and selling physical and digital products on Facebook and Instagram. In this article, you’ll discover a step-by-step guide to setting up your shop, including creating and managing a catalog, setting up native checkout, and launching ads. Wondering how to sell your products directly on Instagram or Facebook? Not sure how to get started?
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